Originally we had quite a long form that required lots of information from the user and reflected our internal structure too much. After realising that we have to do a bit of work on every venue anyway (getting an accurate lat/lon, sourcing a photo etc) and we were often checking the validity of places ourselves, we figured things could be a lot simpler for the user. After all, you don't want to be looking for the phone number of a bar when you were just trying to give us a recommendation.
Along with simplifying the amount of information required, we also changed one of the fields. We originally had one called 'description' which was kind of a hangover from when we were going to have some descriptive text about each venue before we decided to focus exclusively on user reviews. Much better to turn this into a field for a review of the venue... as it makes sense to capture a review from someone at the same time because if they're adding it, they're likely to have been there.
So it's just the five steps now and here's more or less what the new design looks like:
You can only see it if you're logged into the site but we'd certainly love feedback on how well it's working, so do sign up (unless you're a bot, in which case don't). It takes literally 30 seconds...
Originally posted on Tumblr on 30th September 2011.
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